MKT-101 RELIABLE EXAM QUESTIONS | MKT-101 CERTIFICATION PRACTICE

MKT-101 Reliable Exam Questions | MKT-101 Certification Practice

MKT-101 Reliable Exam Questions | MKT-101 Certification Practice

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Tags: MKT-101 Reliable Exam Questions, MKT-101 Certification Practice, MKT-101 Training Pdf, Exam MKT-101 Learning, Study MKT-101 Dumps

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q104-Q109):

NEW QUESTION # 104
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

  • A. CloudPage with Web Collect to add entrants in to a data extension
  • B. Data extension with double opt-in status defined
  • C. CloudPage with Smart Capture to add entrants in to a data extension
  • D. Send Email Activity with a link to a subscription center

Answer: B,C


NEW QUESTION # 105
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

  • A. Text Response
  • B. Outbound
  • C. Info Capture
  • D. Data Capture

Answer: A,C


NEW QUESTION # 106
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?

  • A. File Transfer > SQL Query > Measures > Send Email
  • B. File Transfer > Import File > SQL Query > Send Email
  • C. File Transfer > Import File > Measures > Send Email
  • D. File Transfer > Data Extract > Filters > Send Email

Answer: B


NEW QUESTION # 107
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

  • A. Filter Activity
  • B. Data Filter
  • C. SQL Query Activity
  • D. Filtered Group

Answer: A,D


NEW QUESTION # 108
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

  • A. Increase the font size (over 16pt) to make the content easier to read.
  • B. Reduce line spacing to fit more content on the screen and reduce scrolling.
  • C. Remove role="presentation" from layout tables to support assistive technologies.

Answer: C


NEW QUESTION # 109
......

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